Measuring the “Filter Bubble”: How Google is influencing what you click

Posted by in Commentary, politics, Rights

Dax the duck 4 Dec 2018 DuckDuckGo Blog Over the years, there has been considerable discussion of Google’s “filter bubble” problem. Put simply, it’s the manipulation of your search results based on your personal data. In practice this means links are moved up or down or added to your Google search results, necessitating the filtering of other search results altogether. These editorialized results are informed by the personal information Google has on you (like your search, browsing, and purchase history), and puts you in a bubblebased on what Google’s algorithms think you’re most likely to click on. The…read more